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Poor Marketing: Insights from Marketing to the Poor

Author:
Singh, Ramendra

ISBN:
978 1 138 57668 1
Format:
Hardback
Pages: List price(s):
60.00 USD
45.00 GBP

Publication date:
1 June 2018

Biography: 

Ramendra Singh is Associate Professor in the Marketing Group at Indian Institute of Management, Calcutta, India.

Region: 

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