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Food manufacturing & related industries

Wine Value Chain in China, The: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market

Authors:
Capitello, Roberta (University of Verona, Italy)
Charters, Steve (Director of Research, School of Wine and Spirits Business, ESC Dijon/Burgundy School of Business, Dijon, France and Member of the Institute of Masters of Wine, UK)
Menival, David (Neoma Business School, France)

ISBN:
978 0 08 100754 9
Publication date:
24 November 2016


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