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Sales & marketing

Services Marketing: Text and Cases

Authors:
Jauhari, Vinnie (Microsoft Corporation India Pvt. Ltd)
Dutta, Kirti (Professor of Marketing, Bajaj Institute of Management and Research)

ISBN:
978 0 19 945616 1
Publication date:
5 October 2017


Luxury Brands in China and India

Authors:
Atwal, Glyn
Bryson, Douglas

ISBN:
978 1 137 54713 2
Publication date:
23 June 2017


Marketing in China and East Asia

Editors:
Tse, David
Hung, Kineta
Schmitt, Bernd Herbert
Bello, Daniel C.

ISBN:
978 0 415 74963 3
Publication date:
15 December 2016


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